Inform Consumers. Enhance Consumer Confidence.
Munich, March 2015 – Using the motto "Inform consumers. Strengthen consumers". World Consumer Day on 15 March will once again highlight consumer rights and issues. The role of WeltGenussErbe Bayern is to inform consumers about the culinary protection of origin of regional specialities. Organic products are identified by the BIO logo, the fair trade logo tells us that the foodstuff has been produced based on certain social and ecological criteria. But how do we recognise regional delicacies tied to native country, tradition and history? The EU-Info offensive WeltGenussErbe Bayern explains this and much more.
Whether champagne from France, Parma ham from Italy or Nuremberg rib steak sausages, many products are closely affiliated with a particular region, recipe tradition and ingredients. Its origin makes it unique worldwide. That such region-specific products are unique, are preserved as originals and require protection against imitation was acknowledged by the EU in 1992. Over 1,000 regional specialities already bear the EU labels of origin. The leaders in protection of origin are Italy, France and Greece, closely followed by Germany: 80 culinary originals– 29 of which are from Bavaria – are identified around the world by their EU labels of origin.
First take a close look, then indulge in carefree enjoyment
The focus of the WeltGenussErbe Bayern campaign is on the two EU labels of origin “protected geographical indication" and "protected designation of origin": Only traditional, high-quality specialities that are inextricably linked to a particular region may bear these labels. In the retail business, the protected specialities are identified either by the yellow-blue or yellow-red labels or by the protected product name with the addition "PGI" or "PDO" products with "protected geographical indication" (PGI) must produced and/or manufactured and/or processed in the specified region and faithful to traditional procedures. The raw materials and individual ingredients do not necessarily need to come from the region such as Nuremberg rib steak sausages. However, the following is often the case: Schrobenhausener Spargel PGI and Abensberger Spargel PGI are fully grown in the specified regions. Products bearing the "protected designation of origin" (PDO)" are required to be produced, processed and manufactured in the specified region. Furthermore, all raw materials must come from the specified region such as raw milk for Allgäuer Bergkäse and Allgäuer Emmentaler.
A good feeling for heart and mind
The purchase of food is a matter for the heart and mind driven by the desire for security and for a certain type of attitude to life. For consumers the EU labels of origin are clear signals: Anyone who values gourmet delights with a local identity and clear origins can indulge at leisure. The fact is that whenever "Bavarian Beer" is accompanied by the "PGI" label, this signifies that the product contains genuine Bavarian beer. Only cheese that has been produced in certain regions of the Allgäu from 100 percent Allgäuer raw milk may be marketed as "Allgäuer Bergkäse PDO". And "Bavarian beef PGI" is only allowed to come from cattle that have been reared exclusively in Bavaria from birth to slaughter. Similarly, speciality protection also represents craftsmanship and tradition, food with a history, an unmistakeable aroma and a much-loved taste.
Further information on EU protection of origin, the specialities of WeltGenussErbe Bayern and many recipes can be found here.
WeltGenussErbe Bayern – because the most genuine taste is the best.
The information campaign funded by the European Union WeltGenussErbe Bayern illustrates precisely what the EU labels of origin "PGI" and "PDO" stand for, how they protect producers and manufacturers and why they benefit consumers.
The information offensive will run until 2017. It is supported by the Bavarian State Ministry for Food, Agriculture and Forestry, by the State Association for Bavarian Dairy Farming, Milchwirtschaftlicher Verein Allgäu-Schwaben e.V., Bayerischer Brauerbund e.V., Schutzverband Nürnberger Rostbratwürste e.V., Erzeugergemeinschaft Abensberger Qualitätsspargel e.V., Spargelerzeugerverband Südbayern e.V. and Landwirtschaftliche Qualitätssicherung Bayern GmbH. Further information is available at: www.weltgenusserbe.eu